🏔️ Born in the Mountains
Penny Performance started in one of the world's greatest endurance towns. We're not a corporation — we're athletes who got tired of overpaying, so we built something better.
Home to some of the world's most demanding endurance races and a community that lives and breathes mountain sports.
Penny Performance was created and handmade in Silverton, Colorado — a town of 700 people at 9,318 feet surrounded by some of the most spectacular and brutal mountain terrain in the world.
We live here. We race here. We train here. The Hardrock 100, one of the most prestigious and grueling 100-mile ultramarathons in the world, passes right through our backyard. This community taught us what real endurance athletes need — and just as importantly, what they don't need to overpay for.
Penny Performance isn't a brand that was dreamed up in a marketing meeting. It was built because we were frustrated. We're endurance athletes who love this community and don't think anyone should be spending $50 just to go on a long run.
Our ambassadors aren't just faces on a website. They're partners. Athletes who help make Penny Performance better — and share in our success.
From 50Ks to 100-milers, our ambassador athletes test every batch on real courses in real conditions. Their feedback directly shapes our formula.
Long days in the saddle demand consistent, predictable fueling. Our cycling ambassadors push the limits of what's possible with dual-carb nutrition.
From swim to bike to run, triathlon coaches and athletes help us understand the full spectrum of endurance fueling needs.
We want to work with companies and organizations that are part of the endurance community — not just retailers looking for another product to stock.
If your business helps foster community in endurance sports — running shops, bike stores, race organizations, gyms, coaching companies, or event series — we'd love to talk. We're building distribution relationships with partners who share our values: accessible, athlete-first fueling that brings communities together.
We're especially interested in connecting with businesses embedded in their local endurance scenes — the kind of shops and organizations that sponsor local races, host community runs, and know their athletes by name.
Get in Touch →We look for partners who are genuinely part of the endurance community and want to bring affordable, science-backed fuel to their athletes.
Whether you're a coach managing athlete nutrition or a race director stocking aid stations, we make it easy to fuel at scale — without paying retail prices.
Order at scale and unlock significant per-unit savings. Our bulk pricing is designed for teams, clubs, and organizations that go through large volumes of fuel.
We work with coaches and athletes to understand fueling goals and protocols. Real guidance, not a generic FAQ — we want your athletes performing at their best.
Set up recurring deliveries on your schedule. Never run out before a big training block or race. Modify or cancel anytime — no commitment traps.
Every team is different. Tell us about your athletes, your race calendar, and your goals. We'll put together something that works.
Penny Performance was created in Silverton, CO and is handmade in Silverton, Colorado by the endurance community. Silverton sits at 9,318 feet in the San Juan Mountains — home to the legendary Hardrock 100 and one of the best endurance sports towns in the world.
We don't add other ingredients like caffeine or electrolytes because we believe you can better regulate those important additives through specific products dedicated to each. Your caffeine timing, dose, and source should be deliberate — not bundled into your carb mix.
Achieving ~120g/hr requires gut training. Start at 60g/hr and increase by 10–15g per week over 4–6 weeks. Use both products together: 1 serving of Carb Drink Mix (60g) + 1 Carb Gel (50g) gets you to 110g per hour. Train your gut progressively and you'll get there.
We give profits directly back to the athletes who help make Penny Performance better. Ambassadors aren't just discount-code holders — they're genuine partners in what we're building. When the company grows, they benefit financially.
Yes — we're actively looking for partners who are part of the endurance community. Running shops, bike stores, race organizations, gyms — if you know your athletes and help build community in your town, we'd love to talk. Reach out at the email below.
We currently focus on our core products under the Penny Performance brand. For team and event partnerships, we can discuss custom packaging solutions. Reach out to discuss your specific needs.
Teams of 10 or more athletes qualify for our team pricing program. From there, the more you order, the better the pricing. Reach out and we'll put together numbers that work for your budget and volume.
A good starting point: Carb Drink Mix for your primary hydration carbs (60g/serving) and a Carb Gel (50g) for a top-up. At full effort, that's 110g/hr combined — right in the research-supported optimal range for gut-trained endurance athletes.